Who and whatever is the spark for a new change initiative, challenge your first ideas by asking yourself and the people involved the basic three change questions:
No. 1 Why leaving the current state
No. 2 Where do we want/ need to go
No. 3 How do we get there
(Rudi Wimmer, Co-Founder of osb-i)
Your answers basically form your specific change story, a narrative easy to grab.
Share your ideas, whishes and intentions early in the process with partners of your relevant eco-system instead of thinking out each detail in a privileged circle.
Create a shared understanding - this is not information in a town hall.
Chose co-creative approaches e.g. Sensing the future (U-School, Otto Sharmer M.I.T.) - this helps to avoid down-loading old patterns. Lead from the emerging future is the slogan, letting go of the known is mandatory for letting come of the new.
The drivers for your change might be common (e.g. cost effeciency, competitor behaviour, use of AI), your response should be a conscious choice.
A change initiaitve - deliberate or forced -sometimes does not derive from strategy. Strategic alignment to the company's vision is helpful, inspiring strategic agility within the organisation is better.
Again, start a dialogue - when one part of a system is about to change, other parts seldomly can stay the same without hindering the part who wants or needs to change. One part of a system depends on the other, so better intergrate relevant partners early in your process.
Communication is key, therefore create a communication set up that is more than information.
People who are informed, feel informed. People affected of your new ideas, need to be able to at least contribute - if you want ownership, you must allow the participation in relevant decision-making.
Think big - who needs to be considered in your relevant eco-system. Clients (e.g. b2b, b2c), collaboration partners (internal, external) - who is relevant for your success.
Integrate them, early enough.
Final comments on communication.
And yet, change is not communication only. But it all starts with a shared understanding and - if you want wo suceed, with a shared reality on the three basic change questions.
A smart communication set up during your change process is a supportive process for each change, but not the change process itself. This is stept no. 3 - co-creating a sustainable, smart and agile social architecture to allow contribution and collaboration on all levels and parties involved.
Well, for some organisations, functions and teams, communicating may is a change.